To show appreciation to those who contributed to the success of Heider College of Business, the marketing team sent out a Christmas card that aimed to stand out amongst the usual pile of cards arriving at doorsteps in December. Our theme: a reminder of home. Three panels show three different versions of home: Omaha, the Creighton campus, and a neighborhood. Scattered amongst the scenery are people engaging in winter activities such as sledding, snowman making, and Christmas light viewing. The illustration style matches additional Heider marketing pieces completed throughout the year.

Three panels accordion fold to create a Creighton-centered Omaha skyline. To accompany the launch of the card, a digital format was sent to a larger audience of alumni and donors.